By Candace Boggan

Archive for August 12, 2013

What’s Your Blue Ocean…Strategy?

When you hear the term Blue Ocean Strategy, what comes to mind? If you haven’t a clue, I recommend you review the book written by W. Chan Kim and Renee’ Mauborgne that discusses the concept and strategy in depth. They focus on how to “create uncontested market space so that you make your competition irrelevant.” (Blue Ocean Strategy 2005.) It’s a phenomenal concept that has worked well for numerous organizations and they’ve experienced stellar results from use of it. This same concept can also be applied by individuals when considering how to separate yourself from the pack, so that it’s as if…the competition never existed.  The idea of “beating out” your peers then becomes a thing of the past because you were the obvious choice and candidate all along.

So how do you pull away from the crowded sea? What can you do to eliminate the red ocean concept that thrives on taking down the competition? I would challenge you to give this some strong consideration and work to recreate your brand. Set goals, and work to implement strategies that increase your market share. Find useful ways to help your current or future organization run more efficiently. The pool of candidates is vast and talented. Prepare yourself today. Find your Blue Ocean! It just may be the next major step to your destiny.


Cozumel, Mexico